Experienced webcomics editor, currently seeking full-time work and working on strange and interesting new things...
These are some of my thoughts as I try to compose
The History of Webcomics Chapter 7, "The Screen Scene."
I'd like to hear yours in response.
Who is reading webcomics?
The easy answer is "people like
Tycho and Gabe," but that's an assumption with no hard evidence to back it up. The last demographic studies I can find are a Keenspot survey in 2001 and an extremely informal Richard Stevens estimate in 2002. We can extrapolate some data from surveys of Web users as a whole, but only some.
Education: First off, the webcomics community seems to be pretty well-educated, with "undergraduate student" and "college graduate" the most frequent answers. This causes few immediate problems. Smarts are good. The only danger is that if you only spend time with people with college educations, you tend to marginalize people who don't have them.
Easy liberalism: Under-representation of certain groups like blacks and Russians doesn't mean the webcomics community's prejudiced against them-- usually, quite the contrary; they eagerly accept almost everyone (they're a little wary of groups with a reputation for intolerance, like certain strains of Christianity). But accepting another group is not the same as hearing from that group, hearing its concerns. Erika Moen's excellent
Examining My Racism captures some of the problem, to my mind... if you don't have contact with other groups, how "understanding" can you really be?
Nationality, Language: My impression is that webcomics-- an American invention-- have mostly been practiced by English-speaking nations: USA, Canada, England, Australia. I know of exceptions like Maritza Campos, Reinder Dijkhuis and Mikael Oskarsson, but not too many, and all of them speak English. Foreign-language webcomics might as well not exist to hear us talk. What's really surprising is that Japan, hailed as Comics Heaven and with a rich tradition of doujinshi, does not appear to have produced many online works that are popular with English-speaking audiences.
Could I be ignorant? Could a webcomics culture exist in Japan or elsewhere, as isolated from ours as a parallel universe?
Race: Speaking of Japan, something that's always struck me as odd about manga is how white most of its characters look-- the big eyes, the pale skin, the height. I get the same feeling when I think about the all-white cast of
College Roomies from Hell and the largely white cast of
RPG World and
Sinfest (ignoring the non-human characters for now). I'm not urging some kind of "affirmative action" here, but I think there has to be some significance to the fact that white creators tend to pick protagonists that look like themselves, and creators of other races tend to pick protagonists that look like white creators. Also, not all non-white races have equal voices, either. Asians in America have almost as much Web access per capita as whites, but blacks and Hispanics have considerably less-- and when I think of non-white characters in webcomics, most of the really big ones seem to be Asian:
Aubrey, Peejee, Zoe (half-Asian). There is
It's Walky, but race seems largely incidental to its mixed-race Walky and Sal; if not for one joke about dancing, I might have thought their skin tone was a coloring quirk. The Asian Diana has a more plausible experience, having to deal with the stereotype of being a "brain" on top of her own serious emotional problems. I'm only impressed by three-dimensional characters-- tokenism is far from dead.
I'm not really sure what this means yet. I'd appreciate any particularly perceptive studies of race in art and culture. And refutations, as with all of these.
Sex: When Keenspot did its survey, it had almost as high a percentage of female readers as that of the entire Web. That is truly astonishing when you think about it. Even if the proportions have changed a bit since then, there's no denyin' that the Web is way more friendly to female readers and female creators than either the American comic book industry or newspaper strips (though comic books are finally starting to wake the fuck up about this). I consider it a sign of health for webcomics in general. You need two genders to breed.
Outside of a few moronic forum posts which I won't dignify with a link and one questionable storyline by somebody who's usually better (so I won't embarrass him), I haven't really encountered much sexism in either webcomics readers or creators. Have I missed something here? Feel free to depress me.
Orientation: Not that the Web's breeder-only-- at least, not any more.
Justine Shaw shattered a lot of preconceptions, even among us "enlightened liberals," and reached an audience that had never really had a voice before. She described herself as "not a comics person," and I think the webcomics depictions of gay people before she came on board (including, um, mine) lacked the authenticity of first-hand experience.
Correct me if I'm wrong about this.
Age: Webcomics are a youth movement, relatively speaking: the average age seems to be younger than that of the average Web user, comic book fan and newspaper reader. Yeah. No real surprises here. As you get up to retirement age, the percentage of Web users seems to decline pretty steeply.
I would like to hear how youth-oriented strips like
Ozy and Millie deal with a "webcomics culture" that features PG-13 sex and violence regularly. And I'd like to hear if there are any webcomics aimed at a significantly older crowd, and how they're doin'.
Class: This is the big one, I think. Fantastically rich people aren't spending a lot of time reading webcomics, and neither are those who can't afford Internet access, or a computer, or power. This sort of puts webcomics into a set tax bracket. Scott McCloud's "Whose Mind Is It Anyway?" is the exception that proves the rule: couldn't webcomics spend a bit more time capturing diverse human experiences, and less in Starbuck's and at the video game console?
How many characters in webcomics are
not middle-class? Are there any webcomics being created by those who are poor (and I mean on-the-street poor, not student-loan poor) or really well-off?
Religion: We hear a lot from the atheist, agnostic and secular humanist sections, with minority voices from various Christian sects, Judaism and paganism. Islam, Buddhism, Hinduism... nnnnnnot so much.
Or am I missing something?
In conclusion, the webcomics audience seems way less factionalized and cliquish than the audiences for comic strips and American comic books... though the graphic novel/manga market comes close in many respects, and may be ahead of webcomics when it comes to depictions of orientation. That is something to be proud of. But webcomics fandom still doesn't represent the whole world, or even the English-speaking world, or America, and the way we talk to each other sometimes, I'm not sure we realize that.
If we did represent America, you can bet Bush wouldn't be President.