T Campbell's Blog

another installment of "what am I missing?"

By the way, my thanks and mad props to everyone who's written in about this in times past. I simply don't have time to respond to everyone, but I'm taking everyone's suggestions eagerly. Bryan C., I'll reply soon enough.

I'm into "the money chapter" now, and covering the revenue streams I kind of skimmed over last time: advertising, merchandising, print and subscriptions.

Here's what I have:

Brief notes about the anti-capitalist and "lazy capitalist" strain in many webcartoonists

The four phases of the Internet economy so far: pure research, irrational exuberance, dot-com crash, and recovery.

Advertising:

• Google Ads
• Rich Media
• Character Endorsements
• Cartoonist-Drawn Advertisements
• Tooncasting, with and without "embedded" advertising (a la Astounding Space Thrills)

In addition to the piece I linked before, I found this Doubleclick study very helpful.

Merchandising and print start today. I don't really know what I'll say about either one yet...