T Campbell's Blog

Writer of Penny and Aggie, Fans (also called Faans), Rip & Teri, Search Engine Funnies and A History of Webcomics. Experienced webcomics editor, currently seeking full-time work and working on strange and interesting new things...

Wednesday, February 08, 2006

 

Ads Are Always Better With Family In Our Family.


Got to see the Super Bowl commercials with my retired ad-executive father last night. Several had us in stitches, but I think this uproarious 1-minute spot for Lost takes the prize.

I'm still puzzling over exactly WHY it works so well. I mean, it could be construed as disrespectful both to late singers and to dead and dying and doomed TV characters. And yet I just could not stop laughing! Perhaps it's because the piece cuts right to the dirty little secret of horror... the fact that horror is actually fun.

Purists may prefer the three-minute version, which I thought diluted the impact just a bit, especially with its minor-key ending. But both of these are great examples of how to reinforce your position when you're at the top of your game.

Comments:
This post has been removed by a blog administrator.
 
There seems to be some sort of Open i.d. option to blogger now. I wonder if it works.

You actually don't know me, just a comment out of pure confusion; Do you actually mean this "Addicted To Lost" thing abc-clips is showing me?

It's not-

I mean-

What the hell are you talking about?
 
When critics say "it works" what they really mean is "it works for me."

I do indeed mean the "Addicted to Lost" thing. YMMV.
 
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